Relationship 360™ – Fully integrated, customizable rewards and loyalty based on holistic customer relationships
Segment your customers into usable groups ...
Relationship 360 goes beyond analysis allowing you to create account groups based on virtually any core imported value. Create customized segments based on age, gender, account status and so much more. Use these highly focused groups to get transaction or account results, and you can even download the account groups for target marketing.
Test, design, and manage your prodcut offerings ...
Create a promotion or the next winning product. Relationship 360 enables you to design custom tiered and holistic programs that target dynamic group segments. Retain and reward your best customers while creating strong incentives for other customers to behave similarly.
It works like this …
Full integration with SilverLake and CIF 20/20 core platforms supports comprehensive data analysis to determine your strongest customer segments and your best opportunities for growth.
Sophisticated filter rules allow you to create both dynamic and static groups based on the criteria that are important to your business. These filters and account groups can then be used throughout the system in a variety of powerful ways.
Relationship 360 empowers banks to create dynamic, tiered, and targeted retail, business, and commercial account programs that are based on holistic customer relationships. Leveraging the core integration for business and payment intelligence, banks can generate accurate customer insights, build customer segmentation strategies, and develop programs – ranging from strategic product offerings to short-term new account promotions.
This powerful solution enables targeted customer-based programs that consider multiple customer accounts, their associated transaction activity, and even related aggregate balances into a dynamic pricing program. The system evaluates the full
spectrum of the customer relationship including loans, CDs, deposit accounts, and even non-traditional accounts on a monthly or quarterly basis.
Following the close of each reward period, Relationship 360 automatically adjusts the defined checking, savings, money market, or club accounts for the included customers that “qualify” for the defined program conditions. Adjustments include:
- Premium interest adjustments
- Cash back (flat fee or calculated)
- ATM surcharge reimbursement
- Refund of transaction fees
- Service charge refund (in whole or in part)
- Points programs for cash
- Or assess an account “fee” that is charged automatically
Relationship 360 is unique in the market, supporting dynamic custom-designed product programs that automatically adjust or are built with multiple tiers of benefits based on your conditional criteria. Build program rules based on any combination of the following:
- Transaction count limits
- Transaction amount limits
- Enrollment in e-statements
- Specific account balances
- Aggregate account balances
Increase profits through stronger relationships …
Relationship 360 dramatically increases profitability for banks by educating customers and changing behaviors to create a mutually beneficial relationship. Creating modern “sticky” accounts will retain good customers, grow deposits, attract new profitable customers, strengthen relationships, drive loyalty, and bolster competitive positioning and differentiation. These highly targeted and cost-effective programs promote the “primary institution” status while driving customers to profitable behaviors and transactions that generate solid fee income.
Achieve peak performance and operational efficiency ...
The flexibility of this unique solution enables constant refinement of all active programs. In-depth insight into program performance and qualification results enables constant refinement of your product offerings to maximize profitability, drive participation, and increase all-around operational efficiencies.
Relationship 360 helps ensure that each customer segment is supported with a strategic program structure that recognizes customers’ current behaviors and satisfies their needs, while delivering your expected ROI.
A holistic solution …
Relationship 360 is the ultimate competitive advantage. This unique all-in-one platform is a powerful analytics and segmentation tool, complete with an automated product management center and statement messaging capabilities. It is an innovative solution that enables banks to aggressively and successfully compete in today’s post-Durbin world by generating material opportunities to enhance the customer experience, expand customer relationships, and drive record profits.
In addition to seamless integration with Jack Henry Banking’s SilverLake and CIF 20/20 core platforms, this ASP rewards solution is fully managed by Jack Henry Banking and requires no installation resources or costly hardware. Implementation is minimal and is typically complete in less than 90 days.