Relationship Profitability Management (RPM) * – Enterprise-wide customer profitability solution

Relationship Profitability Management (RPM) enables banks to generate and manage profitability information in a totally integrated and fully automated operating environment. This Web-enabled, open, customizable system compiles enterprise-wide data, produces accurate customer profiles, and generates complete product, customer, and organizational profitability information. This enterprise-wide profitability information is used to build a relational data warehouse to support marketing and sales, product development and management, strategic planning, business intelligence, customer relationship management, pricing, “what-if” simulations, and performance tracking. Each bank’s established method for determining customer and product profitability is mirrored which enables RPM to provide accurate transfer-priced, risk-adjusted, capital-allocated profitability data. Immediate access to accurate and timely profitability information enables banks to increase revenues, contain costs, and improve profits by enhancing their competitive position and managing their business more effectively.  

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