jhaPassPort Debit Optimizer – Debit card program segmentation and trend analysis

This Web-based application effectively tracks debit transaction volume, providing your bank with the ability to manage debit card portfolios more efficiently. Cards and transaction volumes are the two primary elements that drive this dynamic
management tool; cardholder and account data are the secondary elements.

jhaPassPort Debit Optimizer takes these components, combined with grouping mechanisms and reporting interfaces, and consolidates millions of pieces of data
to present you with dashboard displays designed to track, manage, and report on debit card usage and performance. This managed data is crucial when implementing debit card programs to maximize revenue and increase cardholder satisfaction.

jhaPassPort Debit Optimizer provides the tools to understand and improve the revenue impact of debit by unique segments. This solution analyzes card profitability and creates actionable campaigns to impact cardholder behavior and drive revenue. jhaPassPort Debit Optimizer can benefit your bank by motivating card usage, increasing “share-of-wallet,” and allowing you to define and measure marketing campaign success.

jhaPassPort Debit Optimizer consists of three modules that can be implemented in any combination to support unique operating environments:

Base Module provides:

• Dynamic transaction reporting by BIN and overall so that you can see transaction reporting by individual BIN and at the bank-level;
• View and sort network, transaction type, and merchant type;
• BIN group analysis;
• Export transactions and cards; and
• Portfolio trends on usage.

Enhanced Reporting Module provides:

• Custom segmentation on any demographic or usage-based trend;
• Specific merchant analysis;
• Ability to create “custom transactions” for analysis, campaigns, profitability use; and
• Ability to override interchange.

Business Analytics Module provides:

• Marketing campaign management that provides execution through analysis;
• Incentive management;
• Ability to add custom profitability;
• Ability to analyze profitability of every unique card segment defined; and
• Evaluation of the success of key initiatives.

jhaPassPort is competitively distinct because of its superior integration with our core processing systems. Download a brochure about jhaPassPort's extensive lineup of integrated complementary products using the links below.

Click here for the integration brochure for SilverLake System® and CIF 20/20®.
Click here for the integration brochure for Core Director®.

Click on the links below for additional information:

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