Insight-driven digital banner marketing
DeepTarget OLB, available through a strategic partnership with DeepTarget, Inc., is a secure, hosted, electronic banner marketing solution that presents highly targeted and personalized promotional offers to account holders through banks’ Internet banking websites. These customized promotions which are based on core extracts and
rules present relevant product offers to bank customers and enable them to conveniently respond online through seamless integration with the NetTeller® Online Banking™ platform. DeepTarget OLB’s easy-to-use, Web-based banner management application allows banks to customize their online banners without involving a graphic artist, webmaster, or IT department. This solution’s tracking capabilities accurately measure the success of online banners and use those results to continually optimize online marketing efforts. In conjunction with the DeepTarget Email module, this intelligent marketing solution can be used to generate targeted email campaigns. DeepTarget OLB’s cost-effective electronic delivery of relevant marketing messages consistently generates an exceptional return on investment for banks while strengthening their competitive positioning.
This solution is available to banks automated by the SilverLake System®, CIF 20/20®, and Core Director® platforms.